今天亮相：卓越意大利工业设计的中国巡展 | WDCC2024

意大利工业卓越在中国快闪博物馆将于9月26日在上海举行的2024年世界设计之都大会（WDCC）上首次亮相。

About the Temporary Museum of Italian Industrial Excellence in China

意大利卓越融合了创新、传统和设计，创造了可塑性行业和提升日常生活的流程、产品和解决方案。

意大利公司早就明白，设计是一种战略竞争优势，而不仅仅是美学。本次展览展示了意大利企业，无论是面向消费者的企业还是幕后冠军企业，如何战略性地利用设计来开辟成功之路。

展出的产品反映了意大利在从奢侈品、餐饮和汽车到工业机械、医疗设备和精密工程等不同领域融合功能、美观和创新的能力。

一些设计的解决方案还体现了对当地要求和文化的战略适应性，同时保持了意大利质量的高标准。

设计决定了这些产品的本质和性能，不仅使其具有吸引力，而且使其在质量上持久耐用，能够解读市场差异和人们的期望。

这种意大利方式依赖于合作伙伴关系而蓬勃发展，正如参展的许多冠军企业通过在共享价值链的关键步骤上合作所证明的那样。

在B2C公司的标志性设计中，与B2B领导者制作的工业部件并排放置，展示了意大利人将工艺与尖端技术相结合的精湛技艺。

“意大利设计：冠军和隐形冠军”展览深入探讨了推动这些公司的设计理念，强调了对细节、材料质量、人力资本和人类生活可持续创新的关注如何定义意大利产品。

这个快闪博物馆表现出了使意大利成为世界创新和设计领导者的价值观和原则。

Italian excellence integrates innovation, tradition, and design to create processes, products and solutions that shape industries and elevate everyday life.

Italian companies have long understood that design is a strategic competitive advantage and not simply aesthetics. This exhibition reveals how Italian businesses, whether consumer-facing or behind-the-scenes champions, strategically leverage design to carve their path to success.

The products on display reflect Italy's ability to blend functionality, beauty, and innovation across diverse sectors, from luxury, F&B and automotive to industrial machinery, medical equipment and precision engineering.

Several designed solutions also embody a strategic adaptability to local requirements and culture while maintaining the high standards of Italian quality.

Design conceives the nature and the performance of these products, not only making them desirable, but also enduring in their quality, their interpretation of markets' differences and people's aspirations.

This Italian Way thrives on collaborative partnerships, as many Champions here presented demonstrate by partnering on pivotal steps in shared Value Chains. 

In Iconic designs from B2C companies sit alongside industrial components crafted by B2B leaders, illustrating the Italian mastery of combining craftsmanship with cutting-edge technology.

The Italian Design Champions and Hidden Champions exhibition delves into the design philosophy that drives these companies, emphasizing how focus on detail, material quality, human capital and sustainable innovation for human life define Italian products.

This temporary museum is a testament to the values and principles that have made Italy a world leader in innovation and design.

Don't miss the opening of the museum and the chance to meet the representatives of the Italian companies Design Champions and Hidden Champions in person.

展馆将于9月26日在意大利驻上海总领事安缇雅，中国意大利商会会长罗仁舟，同济大学副校长、2024年世界设计之都大会总策展人娄永琪教授的参与下，举行开幕典礼仪式。

开幕典礼将在媒体日期间举行，参观公众名额有限。要参加开幕典礼者，必须注册。请扫描下方二维码进行注册：

The inauguration and soft opening of the Pavilion will be held on September 26th at the presence of the Consul General of Italy in Shanghai Tiziana D’Angelo, CICC Chairman Lorenzo Riccardi, & Vice President Tongji University, Director WDCC 2024 Prof. Lou Yongqi.

The Soft Opening will take place during the media day, with a limited number of places available for the public. To join the inauguration, registration is mandatory. Please register by scanning the QR Code below:

Inauguration details 

展馆将于9月27日星期五开放参观，并将在2024年世界设计之都大会期间每天开放，直至9月30日。

The Pavilion will be open for visits starting from Friday, September 27th, and will be accessible daily throughout WCCD 2024 until September 30th.

有兴趣参观展馆吗？请扫描下方二维码进行注册：

Interested in visiting the pavilion? Please scan the QR code below to register: